This document describes how to maximize the human potential/capital of your system or business by developing a Corporate Awareness. It explains and defines how Leadership, Leadership Process and human potential interrelate. It next focuses on the relation between Leadership Process and corporate culture, giving suggestions on how to develop a Corporate Self Awareness, leading to the ability to control corporate culture, in a manner that maximizes the human potential of the system/business. Next there is a discussion of solutions based on mathematical formulas and algorithms that can be implemented to define and measure Leadership Process using modern free source IT tools. Finally, this paper will provide support for aligning system/business mission/products with the Leadership Process so that Leadership maximizes the system/business human potential. It will suggest that modern IT tools be implemented as part of the solution and provide the concept of B-WIKI as a solution.